{"title":"Cuernos Chuecos Cowboy Hats","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you want a tejana with the crown shaped properly, this is the brand people name first.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCuernos Chuecos builds sombreros and tejanas in Purísima del Rincón, Guanajuato, and the reason they have the following they do is the horma work. The crown architecture is sharper and more deliberate than most of what reaches the US market, which is exactly what the style depends on. They anchor the tejana end of our\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.mensusa.com\/collections\/mens-hats\"\u003e\u003cstrong\u003emens hats\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e range.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eShop the Cuernos Chuecos hats below, or read on for the hormas and materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eMade in Guanajuato, Not Adapted for It\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePurísima del Rincón sits in Guanajuato, in a region with a long tradition of leather and hat work. Cuernos Chuecos builds there for the Mexican and Mexican American market rather than adapting American western shapes after the fact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThat difference shows in the proportions. The crowns run taller, the pinches sharper, and the trim more deliberate than a US western hat blocked for a different buyer. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you have ordered a tejana that arrived looking like an American cowboy hat with a feather stuck on it, this is what was missing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eUnderstanding the Horma\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHorma means the block, and in this brand it functions as the model name. It tells you the crown and brim architecture before you look at a single photograph.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSinaloa.\u003c\/span\u003e\u003cspan\u003e The tight, sharply pinched crown most associated with tejana styling. Includes the Chaparral shapes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDurango.\u003c\/span\u003e\u003cspan\u003e Often built copa alta, meaning tall crown, running around 5 inches. Bold and highly visible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTexas.\u003c\/span\u003e\u003cspan\u003e A more traditional western block, closer to a standard cattleman.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJohnson.\u003c\/span\u003e\u003cspan\u003e A classic cattleman crease, widely stocked and one of the easier shapes to wear with a suit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMilano, Sonora, Renegado and Rancher\u003c\/span\u003e\u003cspan\u003e round out the range across crown heights and brim widths.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrowns typically run 4 1\/4 to 5 inches and brims 3 to 4 inches. Copa alta means tall crown and copa baja means low crown, and those two terms will tell you most of what you need before ordering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor the wider context on how these shapes differ from American western hats, our\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.mensusa.com\/collections\/tejana-hat\"\u003e\u003cstrong\u003etejana hats\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e\u003ca href=\"https:\/\/www.mensusa.com\/collections\/tejana-hat\"\u003e\u003cstrong\u003e collection\u003c\/strong\u003e\u003c\/a\u003e covers the style properly.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eMaterials and What Each One Does\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePortuguese wool\u003c\/span\u003e\u003cspan\u003e appears across the felt range and gives a clean, dense finish at an accessible price. Warm, well structured, and the sensible entry point.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRabbit fur felt\u003c\/span\u003e\u003cspan\u003e steps up in the 10X and 30X grades. Lighter for the same rigidity, sheds a shower rather than absorbing it, and holds a sharp pinch through wear. Worth the difference if you wear the hat often.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePalm leaf and toquilla straw\u003c\/span\u003e\u003cspan\u003e cover warm weather, and the higher grades run to 500X and beyond. Straw ventilates through a long jaripeo in a way felt cannot.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJapanese rice paper straw\u003c\/span\u003e\u003cspan\u003e appears in the finest woven pieces, where the weave is tight enough to hold a sharp brim edge.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOne thing worth knowing. X ratings on straw and felt are not standardized across the industry, so a 500X from one maker is not directly comparable to a 500X from another. Use the grade to compare within the brand and judge across brands by material and weight instead. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.mensusa.com\/collections\/fur-felt-cowboy-hats\"\u003e\u003cstrong\u003efur felt cowboy hats\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e page explains why that scale drifted.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhen Each Hat Comes Out\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eBodas y quinceañeras.\u003c\/span\u003e\u003cspan\u003e Felt in black, silverbelly, or chocolate. Keep the trim restrained if you are a guest.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eJaripeos y charreadas.\u003c\/span\u003e\u003cspan\u003e Straw in warm weather for the ventilation, felt when it cools.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eBailes y palenques.\u003c\/span\u003e\u003cspan\u003e Copa alta Durango shapes, brighter colors, bolder toquilla work.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eEveryday and Sunday wear.\u003c\/span\u003e\u003cspan\u003e Johnson or Texas horma in a neutral color and a moderate brim.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eRodeo and country events.\u003c\/span\u003e\u003cspan\u003e Sinaloa shapes read authentic to the crowd that knows.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eSizing and the Copa Alta Question\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHat size is head circumference in inches divided by pi, rounded to the nearest eighth. Measure level, where the hat sits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTall crown styles need one extra consideration. A copa alta at 5 inches adds real visible height, so if you are already tall, a copa baja or a mid height crown usually reads better proportioned. And a tall crown over a narrow brim looks top heavy, so let the brim width rise with the crown.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBetween sizes, go up and use a foam sizing strip at front and back. Anything unworn with tags is exchangeable within 30 days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you would rather talk it through in Spanish before ordering, call or text 1-888-784-8872. Con gusto le ayudamos.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eProtecting the Crown Work\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe crown shaping is what you paid for, so protect it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNever lift the hat by the crown. Handle the brim at front and back. Gripping a sharp pinch repeatedly wears the felt thin along the fold.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStore it upside down on the crown or on a stand, never on the brim.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBrush felt after wear with a soft brush. Straw needs only a dry cloth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSteam restores felt shaping. Hold the crown briefly in kettle steam, work the pinch back by hand, and let it cool in position. Straw holds the shape it was built with and does not reshape, so protect straw rather than planning to correct it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eKeep any hat out of hot cars, which distort crowns faster than weather ever will.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eCuernos Chuecos Questions Answered\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch4 dir=\"ltr\"\u003e\n\u003cspan\u003eWhere are Cuernos Chuecos hats made?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn Purísima del Rincón, Guanajuato, Mexico.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\n\u003cspan\u003eWhat does horma mean?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe block, meaning the crown and brim architecture. Sinaloa, Durango, Texas, and Johnson are the ones you will see most.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\n\u003cspan\u003eWhat is copa alta?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTall crown, usually around 5 inches. Copa baja means low crown. The choice changes the whole proportion of the hat.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\n\u003cspan\u003eWhat does 500X mean on a straw hat?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt indicates a fine weave grade within that brand. Since the scale is not standardized across manufacturers, compare within a brand rather than between brands.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\n\u003cspan\u003eWhich horma should I choose first?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJohnson or Texas if you want something wearable with a suit. Sinaloa or Durango if you want the tejana look at full strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eOrder Your Cuernos Chuecos Cowboy Hats\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe ship from our Los Angeles store, most orders arriving in 3 to 5 days, with free shipping over $99.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBrowse the Cuernos Chuecos hats above, or see\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003ca href=\"https:\/\/www.mensusa.com\/\"\u003e\u003cstrong\u003eMensUSA\u003c\/strong\u003e\u003c\/a\u003e \u003ca href=\"https:\/\/www.mensusa.com\/collections\/cowboy-western-hats\"\u003e\u003cstrong\u003ewestern cowboy hats collection\u003c\/strong\u003e\u003c\/a\u003e and menswear\u003c\/span\u003e\u003cspan\u003e for the trajes and botas to finish the look.\u003c\/span\u003e\u003c\/p\u003e","products":[],"url":"https:\/\/www.mensusa.com\/collections\/cuernos-chuecos-cowboy-hats.oembed","provider":"MensUSA","version":"1.0","type":"link"}